In The Know On Flow
A Note From Kevin Marsh
It's safe to say that four years ago I was not writing about World Cup soccer in the introduction to this newsletter. As a lifelong soccer fan I was certainly watching the World Cup four years ago but here in the US it was hard to find many kindred spirits - especially among the audience for Focus On Flow (demographics are everything). And while I don't know for certain that any of my readers watched the championship on Sunday, with American viewership estimated at north of 15 million I am reasonably sure many of you did. For my part I watched the Germany v. Argentina match in the home of an Argentine friend and a living room full of her Argentine expat friends and family. And while the result did not go their way it was a thrill to be around so many that were truly vested in the outcome.
The entire tournament was great - especially when the US National Team made it through Group Play and into the Knockout Round. Even my "soccer is boring", "why is everyone flopping?", and "is biting allowed?" friends found themselves glued to the TV for that 90 minutes against Belgium. Good times.
So, congratulations Germany. Great win. Congratulations too USA. In my lifetime I expect to see you in the championship game.
Until next month...
Vice President - Flow Sales
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